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What if you could scan your shopping cart and see if the food you’re purchasing supports companies that go against your beliefs? Buycott, a free app released this May, lets eco-conscious consumers do just that.

How does it work? Shoppers can scan a product’s barcode with their smartphone, and then see which businesses own certain purchases  The app displays the corporate “family history” of your merchandise—all the way to the top parent company.

Here’s the cool part: Once you create a username, you can select a few user-generated “campaigns” to follow. Some of the top campaigns include “Demand GMO Labeling,” “Avoid Sweatshops & Child Labor,” and “Vegan & Cruelty-Free.” If you follow these campaigns via Buycott, you’ll be notified when products don’t align with your family’s ethics.

For example, let’s say you’re in favor of labeling genetically modified foods. Currently, the government doesn’t require that a label be put on these products—but that doesn’t mean GMOs are good for our health or the environment. (Learn more about GMOs here.) But if you scan your purchases with this app and follow the “Demand GMO Labeling” campaign, you can view which corporations oppose labeling genetically modified foods. Check out the image below to see the app in action:

   

Do you think this app could help you make more informed decisions at the grocery store? What are your thoughts on GMOs? Sound off in the comments section below, or tweet your opinions to @KiwiMagazine.

(Hat Tip: Forbes)

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