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KIWI magazine

urlThe goal of this mission-driven nonprofit is simple: to provide non-GMO labeling for all products produced in accordance with the organization’s standards. “By verifying and labeling products made without GMOs, we’re giving the public the information they deserve and at the same time, leveraging the power of the marketplace to drive demand for non-GMO ingredients and production,” says Assistant Director Courtney Pineau.

WHAT THEY’RE DOING FOR YOU: The Non-GMO Project is the only one in North America to offer third-party verification for GMO avoidance—which is crucial since non-GMO claims aren’t regulated by the federal government. There are now over 10,000 verified products available to consumers, says Pineau. And in 2013, Whole Foods Market, who currently carries more than 3,000 Non-GMO Project verified products, committed to labeling all products in their U.S. and Canadian stores by 2018 to indicate whether they contain GMOs.

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