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KIWI magazine

We love seeing big-name beauty companies embracing better-for-you products. Birchbox—the super-successful beauty box brand with more than 800,000 subscribers, an online retail store, and a brick-and-mortar shop—is one of those companies. It’s worked with multiple nonprofits and also has an “ingredient-conscious” tab on its website to make choosing safer products easier. Here, some of our favorite KIWI-approved Birchbox beauty finds:

For long lashes:

W3ll People The Expressionist Mascara ($23.50,

birchbox beauty

For pretty eyes:

Inika Mineral Eyeshadow ($20,

 Birchbox beauty

For blushing cheeks:

Juice Beauty Glowing Cheek Color ($16,


For hydrated lips:

Air Repair Rescue Balm All-Purpose Skin Salve and Lip Balm ($12,

birchbox beauty

For a glossy pout:

Ilia Beauty Lip Gloss ($24,

Birchbox beauty 

For a glowing face:

Tata Harper Regenerating Cleanser ($38,

birchbox beauty

For smooth skin

Balance Me Rose Otto Body Cream ($25,


For gently clean locks:

Briogeo Be Gentle, Be Kind Sulfate-Free Shampoo ($19,

birchbox beauty

For textured hair:

Herbivore Botanicals Hair Texturizing Spray ($20,


For damage-free ends:

Acure Organics Argan Oil 100% USDA Organic Moroccan ($13,

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