Kiwi Crusaders Award Contest Official Rules

KIWI CRUSADERS AWARD CONTEST OFFICIAL RULES –
NO PURCHASE NECESSARY. VOID IN PUERTO RICO AND WHERE PROHIBITED

1. HOW TO ENTER: Individuals, 18 or older as of 3/20/07 may nominate {on behalf of themselves or their child(ren)} any public or private pre-K, elementary, primary or secondary school or complete school system within the Fifty (50) United States and the District of Columbia (not including Puerto Rico), by visiting www.kiwimagonline or www.fruitabu.com (“web sites”) between 3/20/07 and 9/30/07 and completing the online entry form as prompted. To enter via mail: download an entry form at either of the above web sites, complete the entry form and mail in a hand-addressed stamped envelope, to: Kiwi Crusaders Award Contest, c/o Shaneka Holliday Dawsonia,May Media Group, LLC, KIWI Magazine, 242 Terrace Blvd. Suite F-1, Voorhees, NJ 08043. Contest ends and entries must be received no later than 11:59:59 pm ET on 12/31/07. Mechanically reproduced mailed entries are void.

2. PRIZES: There will be three Grand Prizes (one per school category as follows: 1) Preschool; 2) Public School/School System K-12; and 3) Private School/School System K-12) of a $3,500 check and a feature story in KIWI Magazine about each winning school category and its corresponding meal programs.

3. JUDGING: Entries will be judged, to determine the winners (as described above), based on the following judging criteria: Use of natural and organic products (20%); Use of fresh fruits and vegetables (15%); Nutrition policy/program and education (20%); Healthy vending machine policy (10%); Overall nutrition; low-fat, whole grain, sugar (20%) and Meal options; vegetarian, non-dairy beverages, culturally diverse meals (10%); nominator’s essay (5%). Winners will be determined by a panel of health & nutrition experts, selected by KIWI, whose decisions are final on all matters relating to this contest. In the event of a tie, tied entries will be re-judged based solely on Overall nutrition. All Prizes will be awarded, provided a sufficient number of eligible entries are received per school category. Winners will be notified by mail by 2/15/08. All Prizes are not transferable; no substitutions are allowed, except by the sponsor who reserves the right to award a prize of equal or greater value. Prizes will be awarded in the name of the school or school system, as applicable. Winning school principals or school system superintendents will be required to complete a prize acceptance form and affidavit of eligibility and release (including school’s taxpayer ID#) prior to prize award. Taxes, if applicable, related to the prize are the responsibility of the individual school or school district. No responsibility or liability is assumed for damages, losses or injury resulting from acceptance or use of any prize.

4. GENERAL: Contest is governed by the laws of the State of New York. Any and all disputes relating to this contest shall be resolved solely within the Courts of applicable jurisdiction in the County and State of New York. Entries become the property of May Media Group, LLC and will not be acknowledged or returned. Entrants/winners acknowledge and agree that their entries become the property of May Media Group, LLC, which thereby has the right to edit, adapt, modify, reproduce, publish, promote and otherwise use entries in any way it sees fit without any compensation to entrant whatsoever. By entering this contest entrants/winners (Winning school principals or school system superintendents) agree: (1) to release the Sponsor and its agents from all liability, loss or damage arising out of their participation in the contest and with respect to their acceptance and use/misuse of the prizes; (2) to be bound by the Official Rules; and (3) to the use of their school or school system names and likenesses for advertising and promotional purposes solely in connection with this promotion, in all media worldwide (including online) without additional compensation, except in TN and where otherwise prohibited by law. No responsibility is assumed for lost, misdirected, illegible, damaged, postage due or late entries or mail. No information regarding entries or judging will be disclosed. Sponsor reserves the right to amend, modify or terminate the contest for any reason that prevents or hinders Sponsor’s ability to fairly administer the contest (including all technical malfunctions) and in the event of termination, winners will be determined from among all eligible online entries received prior to termination and all eligible mailed entries received. Failure to adhere to any part of these Official Rules, may result in disqualification of entry.

5. ELIGIBLITY: Entry is open to residents of the 50 United States and the District of Columbia (not including Puerto Rico), 18 or older as of 3/20/07, except family and/or household members of employees of May Media Group, LLC, Fruitabu, their parent companies, affiliates, subsidiaries, advertising and promotion agencies, public relations agencies and Don Jagoda Associates, Inc. This offer is void in Puerto Rico and wherever prohibited and subject to all federal, state and local laws.

6. WINNERS: For a list of winners, available between 11/31/07 & 1/31/08, visit www.kiwimagonline.com and click on the link for KIWI Crusaders Winners.

7. SPONSOR: The sponsor of this promotion is May Media Group, LLC, 152 Madison Avenue, Suite 700, New York, NY 10016. The administrator is Don Jagoda Associates, Melville, NY.