Whole Foods Market and Healthy Child Healthy World Partner with
Kiwi Magazine and American Airlines to Bring Healthy Fun To The Holiday Skies
Los Angeles, CA (Dec.17, 2007)—Whole Foods Market and Healthy Child Healthy World, the nation’s leading nonprofit dedicated to protecting children’s environmental health, are partnering with KIWI Magazine and American Airlines now through Jan. 1, 2008, to offer the Kiwi Care Package to parents traveling with children on select American Airlines flights. The innovative in-flight promotion provides education for parents, fun activities for children, and healthy product samples for both to enjoy.
On select transcontinental and Hawaii-bound flights from six major airports, flight attendants are offering the Kiwi Care Package to parents traveling with children; the package also is available in eight Admirals Club® lounges. Each of the 100,000 packets being distributed contains an issue of KIWI Magazine, a KiwiKids Fun Page with activities and games designed to encourage environmental awareness, a copy of Whole Foods Market Holiday Entertaining Tips and healthy product samples. In conjunction with Healthy Child Healthy World, this partnership represents business and non-profits aligning to educate both parents and children alike about environmental issues.
“We are so excited about this incredible partnership,” says Christopher Gavigan, CEO and Executive Director of Healthy Child Healthy World. “A flight is the perfect opportunity for parents to take the time learn about the first easy steps that can impact their family’s health in a meaningful way for years to come. And they’ll love the games and snacks that can keep their kids occupied as they, too, learn about healthy living.”
Laurie Rocke, of Whole Foods Market agrees, “it’s a fun way to learn about food and entertaining while you’re looking for something to do with the kids.”
During the 2007 Holiday season, Kiwi Care Packages are being distributed on select American transcontinental and Hawaii flights departing from New York (JFK), Los Angeles, Miami, Chicago, Dallas/Fort. Worth and San Francisco, as well as in Admirals Club lounges in New York (JFK and LGA), Los Angeles, Chicago, Dallas/Fort Worth, Miami and Denver.
“The Kiwi Care Packages are a great added value service for traveling parents and children on some of our longest domestic flights,” said Lauri Curtis, Vice President - Onboard Service at American Airlines. “We’re so pleased to work with Kiwi on this project.”
About Whole Foods Market
Whole Foods Market was founded in Austin, Texas in 1980 and is the world’s leading natural and organic foods supermarket and America’s first national certified organic grocer. In fiscal year 2006, the company had sales of $5.6 billion and currently has more than 190 stores in the United States, Canada, and the United Kingdom. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet”™ captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Whole Foods Market, Harry’s Farmers Market®, and Fresh & Wild® are trademarks owned by Whole Foods Market IP, LP. Whole Foods Market employs more than 44,000 Team Members and has been ranked for ten consecutive years as one of the “100 Best Companies to Work For” in America by FORTUNE magazine.
About Healthy Child Healthy World
Healthy Child Healthy World is the non-profit leader protecting children’s health and well-being from harmful environmental exposures through education and prevention strategies. Healthy Child educates parents, supports protective policies, and engages communities to make wise choices and responsible decisions to create healthy environments where children and families can flourish. HCHW was founded by Jim and Nancy Chuda in 1992 after their daughter Colette died from a rare form of non-hereditary cancer called Wilm’s Tumor. Educational resources, environmental health information, and simple solutions, such as the “5 Easy Steps” can be found online at www.healthychild.org. Look for the new book: “Healthy Child Healthy World – Creating Cleaner, Greener, Safer Homes” in stores March 27th, 2008 from Dutton/Penguin.
About KIWI Magazine
KIWI focuses on growing families the natural and organic way. Editorial content includes healthy, nutritious foods and recipes, school food programs, family fitness, wellness, social and environmental topics, style, learning, play and more. KIWI Magazine is a bi-monthly publication from May Media Group, LLC. It is distributed nationally on newsstands as well as available via home subscription, pediatricians’ offices and on American Airlines via the Kiwi Care Package. May Media Group, LLC is headquartered in New York City. For more information on KIWI and the Kiwi Care Package, visit www.kiwimagonline.com.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, Admirals Club and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR).
###
|
