“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” These are the parting words of the Once-ler—the environmentally destructive character in Dr. Seuss’ classic children’s story The Lorax, which tells the story of the Lorax, who “speaks for the trees” against the greedy Once-ler and his environmentally-destructive business. Though written more than 40 years ago, the message behind The Lorax is just as important now as it was then, as pollution is becoming more threatening to our planet every day—and kids are key in making change happen!

If you know a kid who “cares a whole lot,” head over to Whole Foods Market’s Facebook page through February 8 and enter her in Whole Foods Market’s and Universal Pictures Kids For Our Planet contest. She could win a private hometown screening of the film before it’s released on March 2!

Interested in entering your own child, but not sure how to start? Here are a few easy ways to get him thinking about the planet:

• Spend time outside One of the easiest (and most effective) ways for a child to learn about why Mother Nature’s so important is by immersing him in the outdoor world. Whether it’s a trip to a nearby nature preserve or a walk around the block on a nice evening, activities you can do together outside provide a great learning experience. Try to spend at least a little time outside everyday (weather permitting)—your child will quickly fall in love with all the things our planet has to offer.
• Look locally Tackling problems that affect the whole planet can feel daunting, for both you and your kid, so start local. If you see a group of kids cleaning up your neighborhood playground, encourage your child to join them, or get her involved with a local Girl Scouts troop. Community organizations are a great way to raise awareness in your kid, and can offer excellent resources once she finds a project she’s passionate about.
• Get others involved Maybe your child’s school doesn’t recycle, or he’s noticed the local library doesn’t carry some of his favorite titles—help him find a problem he’s interested in taking on, then encourage him to get a group of friends together to help. Remember: The more ideas your child comes up with on his own, the more excited he’ll be to get started—and passion can be contagious!